If you want a clean, GDPR-friendly way to host courses, memberships, and downloads without stitching together a dozen tools, Coachy promises a simple path. I reviewed the official product details, studied the feature set, and compared it to similar platforms. Here is what I found.
What is Coachy?
Coachy is a hosted platform for creating and selling online courses, memberships, and digital downloads. It runs on EU servers, supports two-factor authentication, and is built with GDPR compliance in mind. It connects to major payment providers so purchases unlock access automatically. Coachy suits creators, agencies, and education businesses that want a secure student area with minimal maintenance.
What’s Inside?
Coachy’s toolkit covers content delivery plus light marketing essentials:
- Course and membership hosting with unlimited members and generous storage under a fair use policy
- EU-based hosting and 2FA for stronger security
- Payments via Digistore24 or CopeCart, with optional automations through Zapier and Make
- Landing Page Builder 2.0 on higher plans to create sales pages without extra tools
- Tests and certificates to validate learning and issue completion PDFs
- Drip scheduling, per-user access controls, and staff roles
- Built-in tagging to trigger follow-ups in your email tool
- A branded web app learners can install on iOS or Android
Is It Effective?
For EU sellers or anyone who values data protection, Coachy’s strengths line up well. Using Digistore24 or CopeCart handles VAT, invoices, and access provisioning. The learning tools go beyond simple video hosting, thanks to tests, certificates, and timed unlocks. If you prefer an all-in-one with built-in email and checkout, you might want a different suite. If you want EU hosting, simple automation, and predictable pricing, Coachy delivers solid value.
How Much Does It Cost?
Prices shown here reflect August 2025 and exclude taxes:
- Premium: 35 € per month with annual billing or 42 € month-to-month; includes 1 course or product, unlimited members, and storage
- Deluxe: 65 € per month with annual billing or 78 € month-to-month; includes 5 courses or products plus Landing Page Builder 2.0, tests and certificates, automation integrations, and role management
- Enterprise: 195 € per month with annual billing or 234 € month-to-month; unlimited courses or products, expanded automations and staff access, advanced tagging, and priority support
- Free trial: 30 days to test before you decide
- Optional custom domain via CNAME: one-time setup fee of 25 € plus VAT
Coachy vs. Kajabi, Teachable, Thinkific
- Coachy vs. Kajabi
Kajabi bundles email marketing, checkout, and funnels. Coachy is lighter and relies on external payment providers and email tools. Choose Kajabi if you want one login for everything. Choose Coachy if EU hosting and GDPR are top priorities and you already like Digistore24 or CopeCart.
- Coachy vs. Teachable
Teachable offers integrated checkout and growth features like order bumps and upsells. Coachy focuses on EU-first hosting and payment integrations while still offering tests, certificates, and drip content. Pick Teachable for built-in checkout. Pick Coachy for EU hosting plus your preferred payment rails.
- Coachy vs. Thinkific
Thinkific provides native payments, communities, and a broad product mix. Coachy emphasizes security, compliance, and simple automation with external providers. Choose Thinkific if you want its built-in payment ecosystem. Choose Coachy if you prefer EU servers and integrations you already use.
Final Thoughts
Coachy stands out for creators who need EU hosting, GDPR alignment, and a clean way to sell courses and memberships using proven payment providers. The student experience is structured and secure, and the higher plans add helpful extras like certificates, tagging, and a simple page builder.
Bottom line? If you sell primarily to the EU, want unlimited members, and prefer Digistore24 or CopeCart for checkout, Coachy is a smart, low-friction choice to launch and scale.
